Our Campaigns
Our collaborations with brands across the spectrum for the sport we all like, and with the players we all love.
OVERVIEW
From concept to execution, we help brands tell authentic stories through the right talent. Our collaborations with Asian Paints, Qualcomm Snapdragon, and SRMB TMT prioritize cultural relevance, seamless integration, and audience-first storytelling.
Year
2025
Category
BRAND ACTIVATIONS
Client
AP, SNAPDRAGON, SRMB TNT
Location
NATIONWIDE
ABOUT THE PROJECT
THE CHALLENGE
Leading brands like Asian Paints, Qualcomm Snapdragon, and SRMB TMT needed talent collaborations that went beyond endorsement fatigue. The challenge was to integrate top cricketing talent into brand narratives in a way that felt culturally relevant, platform-native, and authentic, without forcing the product into the story or diluting the athlete’s identity. We partnered with brands through short-form content and campaign integrations, placing the audience experience at the center of every activation.
HIGHLIGHTS
• Culture-first campaigns featuring Arshdeep Singh, Dinesh Karthik, and Kuldeep Yadav for Asian Paints
• Seamless talent integration ensuring brand presence felt organic, not imposed
• Collaboration with captain Rohit Sharma for SRMB TMT, aligning leadership, trust, and durability with brand values
• Smart storytelling formats designed for high engagement on social-first platforms
• Fan-first activations aligning brand values with athlete personality and cultural moments
BIG IDEAS NEEDS
BOLD PARTNERS.
Why don't you start with us?