Lucknow Super Giants
Driving fan engagement for Lucknow Super Giants through influencer collaborations and immersive match-day activations.
OVERVIEW
We are the mandated marketing agency for Lucknow Super Giants, working across influencer collaborations, fan engagement, and on-ground activations. Our focus is on building a strong connect between the team and its supporters, both inside and outside the stadium, through content and experiences that feel current, inclusive, and rooted in the match-day ecosystem.
Year
2025
Category
TEAM ENGAGEMENT
Client
LSG x IPL
Location
LUCKNOW, INDIA
ABOUT THE PROJECT
THE CHALLENGE
Lucknow Super Giants needed to deepen its connection with a rapidly growing fan base in a crowded IPL ecosystem. The objective was to move beyond match-day visibility and build a sustained, authentic relationship with supporters, both inside the stadium and across digital and offline touchpoints, while staying culturally current and inclusive.
OUR APPROACH
As the mandated marketing agency, we anchored our strategy in how fans actually experience the game. We led influencer collaborations, fan-first content, and on-ground activations designed to live seamlessly across match days and beyond. Every initiative was built to feel organic to the match-day ecosystem, ensuring consistency across platforms while keeping the fan at the centre of every interaction.
HIGHLIGHTS
• Influencer-led storytelling integrated into the live match-day ecosystem
• High-impact in-stadium and offline activations extending fan engagement beyond the stands
• Consistent, platform-native content strengthening the team–fan relationship
• A fan-first approach that reinforced LSG’s identity as current, inclusive, and community-driven
BIG IDEAS NEEDS
BOLD PARTNERS.
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