Global Partnerships
An ongoing partnership between OneByTwo Entertainment, Bharat Army, and Fan Experience Co.
OVERVIEW
We partnered with Bharat Army and Fan Experience Co to design fan-first experiences that bring cricket supporters closer to the action. The collaboration focused on transforming match attendance into memorable, community-driven moments that go beyond the game itself.
Year
2025
Category
COLLABORATION
Client
BA, OBT, FE
Location
GLOBAL
ABOUT THE PROJECT
THE CHALLENGE
Cricket fandom today is as much about experience as it is about the sport. The challenge was to create high-energy, scalable fan experiences that felt authentic to Bharat Army’s culture while seamlessly integrating partner brands, without disrupting the organic passion of live match-day environments.
OUR APPROACH
OneByTwo Entertainment worked closely with Bharat Army and Fan Experience Co to design immersive, on-ground fan moments rooted in real supporter behaviour. We focused on participation-led formats, seamless logistics, and storytelling that amplified the collective energy of fans while remaining true to the culture of the stands.
HIGHLIGHTS
• Immersive match-day fan experiences built around Bharat Army’s core community
• Seamless collaboration between fan groups, experience designers, and brand partners
• High-energy, participation-led activations enhancing live stadium atmosphere
• Strengthened fan loyalty through memorable, culture-first engagement moments
BIG IDEAS NEEDS
BOLD PARTNERS.
Why don't you start with us?